Heir to the Estee Lauder Cosmetics Launches Private Line

Heir to the Estee Lauder Cosmetics Launches Private Line

Grandson of Estee Lauder cosmetics heir label launched with her own cosmetics line. Aerin Lauder, grandson of the legendary founder of the cosmetics company seemed not to be outdone by his grandmother to compete in the market share of cosmetics.

42-year-old woman, has just launched a line of beauty products under the name Aerin. Unmitigated, to create a series of products which includes lipstick, body creams, brushes, powder bronzer, and eyeshadow, Lauder apparently received help from the editor in chief of Vogue USA, Anna Wintour and Jeff Zucker, the former boss of NBC Universal.

In the collection called The Essentials this time, Lauder makeup collections offer a price range of U.S. $ 48, lip gloss worth 28 dollars, body and hand cream at a price of 40 dollars, and a series of brushes with the price of 148 U.S. dollars, as reported by from Dailymail.

"I've been in the beauty industry for 42 years. So it's been a long time in this industry, "said Lauder.

According to Lauder, Aerin different collection Estee Lauder. The reason, he does have long longed to spend his own cosmetics range.

"Aerin Collection tends to sweet, not pretty. I've discussed it with parents. I saw an opportunity in this market, "said Lauder.

In the future, Aerin will continue to develop into other products, such as home furnishings and fashion accessories. According to Aerin, there are plans to design jewelry that is inspired by her grandmother. Lauder said that her grandmother had a lot to give a deep impression on him.

"He inspired me in many ways. Point is to experience the beautiful in everything we do," he said.

Aerin Lauder , body creams , brushes , Estee Lauder , former boss of NBC Universal , grandson of the legendary founder , powder bronzer , products which includes lipstick No comments :