Print advertising is still a very influential method of promoting property sales but the internet has dramatically changed the game. Savvy estate agents are utilising virtual tours, unlimited web space and social networking to market properties online - an approach which proved very successful for me.
I moved into my first home in 2008 and although it had its gremlins, the interior was top class. I prepared the home for viewings in 2010 after getting engaged. I internet-searched the typical queries everybody searches for when selling a house - what colour to paint the walls, how many cushions to leave on the couch and so on. Soon my house was as beautifully neutral as it could be and ready for some sales action.
The problem was, nobody called to arrange a viewing. From the outside my home looked pretty average, it was a single bedroom terraced house with no bay windows. This was the picture in the newspaper and my very appealing interior, which was set to be the clincher of my big sale, was out of sight.